![]() ![]() It has a strong citrus-forward flavor and a pithy bitterness that is at first overpowering on its own. I was fortunate enough to get my hands on a bottle before the official launch and can honestly say that Aplós is one of the most unique new products I’ve tried in 2020. And we really want to be a part of leading a culture shift that I think is already underway and helping people rethink the way that we drink.” “We definitely have a strategy to bring this brand to life offline, but COVID-19 has disrupted that somewhat,” Fudge said.Īs it grows, additional products – including ready-to-drink offerings and those infused with THC – could be in the offing. ![]() That’s why Fudge set out to create a product that could fit into alcohol occasions – like a beverage at the end of a long workday or a happy hour with friends – but without the hangover.Īplós is currently being sold directly-to-consumers, but the company has plans to sell its product at upscale cocktail bars as well as off-premise retail stores. ![]() “I like the experience of having a cocktail, but I don't like the way it makes me feel after that initial drink.” “When you think about this always-on society that we live in, most often the common way we deal with stress is with alcohol,” he added. “I was feeling pretty burnt out and trying to find more balance,” Fudge said of his time in the startup world. Their shared desire to help people disconnect from the fast-paced hustle of startup life informed the way they constructed the Aplós brand. bottle includes about 8 servings and sells for $48 on the company’s online store.įudge is the former director of brand marketing at Bonobos, and Manley is a self-described “plant lover” who previously served on the board of iconic cannabis magazine High Times. Positioned as an alternative to liquor, a shot of Aplós is supposed to give drinkers a “gentle calming and uplifting” feeling within 15-30 minutes, thanks in part to the company’s use of nano-emulsification technology that enables the human body to absorb water-soluble cannabinoids faster than traditional hemp extract oil.įormulated in partnership with renowned mixologist Lynnette Marrero, the plant-based non-alcoholic spirit is vegan, gluten-free, non-GMO, sugar-free and contains 0 calories. Also, most of the potential benefits are only found in red wine.“It is something that you can layer, and have three or four drinks throughout the night, alongside someone that is drinking alcohol,” he said. Despite widespread belief that red wine is good for your heart, a study published in JAMA Internal Medicine found no link between resveratrol consumption and cardiovascular disease. Less calories and antioxidants don’t necessarily make for a healthier drink.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |